A revenue sprint is not four separate projects. It is one 90-day engagement with four workstreams, run in sequence, and all measured on the same ledger. The diagnosis decides how much time each workstream gets; a business that undercharges badly spends longer on price, while one that wins every quote but never sells twice spends longer on retention.
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Revenue leak diagnosis
Ten working days to trace where revenue escapes between first enquiry and repeat purchase, and to put a dollar figure on each leak.
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Pricing and packaging tune-up
Quick, defensible changes to price points, options and minimums so each sale carries more margin.
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Pipeline and sales process
Fill the pipeline with better-fit opportunities, then shorten the time and the number of touches it takes to win them.
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Retention and repeat revenue
Turn one-time buyers into repeat, renewing and referring customers with consent-based follow-up and simple account plans.
Revenue leak diagnosis: the first ten working days
Every sprint opens here. We trace a sample of recent enquiries, quotes and invoices from first contact to final payment and mark each place where money escapes: calls never returned, quotes never chased, discounts given without being asked, customers who never heard from you again.
Each leak gets a dollar estimate and a confidence rating. The result is the revenue ledger that the rest of the sprint is measured against. Without it, nobody can say later whether revenue rose because of the work or because of the weather. Details on the diagnosis page.
Pricing and packaging: the fastest lever
If your prices have not changed in two or more years, or if your team discounts by habit, this is usually where the first recovered dollars come from. The work covers price points, good-better-best options, minimum charges, add-ons and how prices are presented in quotes.
We are careful here. A price change that loses your best customers is not a win, so changes are tested on a slice of new quotes first and checked against the win rate. See pricing and packaging.
Pipeline and sales process: winning more of what you already get
This workstream has two halves. The first clears the stalled pipeline: every open quote older than its normal decision window gets a deliberate next step or is closed out. The second rebuilds the routine so the pile does not refill: first-reply speed, proposal format, a fixed follow-up rhythm and clear reasons for every lost deal.
Only after that do we add new opportunities, usually through one tested channel rather than several at once. Read pipeline and sales.
Retention and repeat revenue: the slow-building lever
Retention takes longest to show up in revenue, so it starts by about day 45 even though most of the payoff lands after day 90. It covers renewal and maintenance offers, a timed check-in with past buyers, a simple referral request and, for business-to-business firms, a short account plan for the largest customers.
All outreach respects Canada's consent rules for commercial email and text. See retention and repeat revenue and the guide to winning back past customers.
How to tell which lever matters most for you
Answer these four questions with real figures from the last 90 days:
| Question | If the answer is… | Likely first lever |
|---|---|---|
| When did you last raise prices? | Two or more years ago | Pricing |
| What share of quotes get a second follow-up? | Under half | Pipeline and sales |
| How long from first contact to signed deal? | Longer than your competitors' | Sales process |
| What share of last year's buyers bought again? | You don't know | Retention |
Most businesses tick two or three rows. That is normal, and it is why the sprint works the levers in sequence rather than picking just one.
What every workstream shares
Whatever the mix, each workstream follows the same rules:
- A baseline before any change. No baseline, no claim.
- One change at a time per lever, so the effect can be read.
- A readout every two weeks with the ledger open.
- Written routines your own staff can run once we leave.
After day 90, some clients continue with ongoing executive advisory or an AI consulting engagement through SAZ.ca. The engagements page explains each option, and you can call, text or email to talk it through.
Frequently asked questions
Can we buy one workstream on its own?
Sometimes. If the diagnosis shows that almost all the leakage sits in one place, such as pricing, a narrower engagement may make more sense than a full sprint. The proposal says which and why.
Why does pricing come before more leads?
Because a price change affects every sale from the next invoice onward, and it costs nothing in ad spend. More leads take weeks to arrive and still have to be won at whatever price you charge.
Do you run our ads or write our content?
The sprint is business consulting focused on revenue. Where a new channel needs ads or content, we specify, test and measure it with you, and the proposal states who does the hands-on work.
How much time does our team need to give?
Plan on two hours a week from the owner or sales lead, plus short working sessions with whoever answers the phone, writes quotes or handles renewals.