These guides cover the three questions owners ask most often when revenue is flat: which part of the business is holding it back, whether prices can go up safely, and how to get past customers buying again. Each one is long enough to act on, uses worked numbers you can replace with your own, and ends with the mistakes that cost businesses the most.
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Raising prices without losing the customers you want to keep
Find the work that is under-priced, test changes on a share of new quotes, give existing customers notice and a reason, and keep every advertised price claim accurate.
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The revenue velocity formula, worked through with real numbers
Revenue velocity is opportunities times win rate times average sale, divided by days to close. Calculate it once from your records and you will know which lever to pull first.
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Winning back past customers, the careful way
Sort your past customers by value and timing, check who you have consent to message, send a useful check-in at the right moment, and measure the result against a held-back group.
Start here: the revenue velocity formula
The revenue velocity formula shows how to calculate the daily revenue your pipeline produces from four figures: opportunities, win rate, average sale and days to close. It explains how to pull those figures from ordinary records, without a CRM, and why a 10% gain on each figure adds up to nearly 48% more revenue per day.
What you will learn:
- how to define a qualified opportunity so your win rate means something
- how to calculate each figure from a sample of 30 to 50 deals
- how to read the result to choose your first lever
- the five measurement mistakes that make the numbers lie
It is also the method behind the baseline in the revenue leak diagnosis.
Raising prices without losing good customers
Raising prices without losing good customers is a five-step method: find the under-priced work, change the structure before the number, test on new quotes, move existing customers fairly, and keep advertised claims accurate.
What you will learn:
- why a 3% price increase can add as much profit as a large jump in volume
- how good-better-best options, minimum charges and discount rules work
- how to compare tested and untested quotes on revenue per quote
- how to give existing customers notice without inviting a negotiation
The same approach drives the pricing and packaging workstream.
Winning back past customers
Winning back past customers covers how to sort a customer list into groups that need different messages, check consent before sending anything, time a check-in so it is useful, and measure the result against a group you don't contact.
What you will learn:
- the four customer groups and the right message for each
- what Canada's anti-spam legislation means in practical terms, with links to the official guidance
- a message template with placeholders you can adapt
- how a held-back group stops a busy season from fooling you
It underpins the retention workstream.
How the guides connect
The three guides follow the same order as the sprint itself. Velocity tells you where the leaks are. Pricing is usually the fastest fix. Retention builds the revenue that keeps arriving after the sprint ends. The one lever without its own guide, the sales routine, is covered in detail on the pipeline and sales page.
Read them in order if you can. Each guide refers back to the velocity figures, and the arithmetic only makes sense once you have your own numbers in front of you.
A note on sources and dates
Where a guide relies on a law or a regulator, it links to the official source and lists it with the date we checked it. Rules change, so confirm anything important with the source before acting on it, and with a lawyer where the stakes are high.
Who the guides are for
They are written for owners, general managers and sales leads of established businesses: people who know their trade or profession well and want a clear, numerate way to think about revenue. You don't need a finance background. If you can open a spreadsheet and count rows, you can follow every calculation.
When to get help
The guides are enough for many businesses to make real progress alone. A sprint makes sense when you want the work done in a set order, measured properly, and coached into your team's routine within 90 days. If that sounds like you, call, text or email for a complimentary, confidential consultation with a senior partner, or read the FAQ first.
Frequently asked questions
Do I need to hire you to use these guides?
No. Each guide is written so an owner or sales lead can apply it alone. If you want help, the sprint follows the same method with a senior partner alongside you.
Which guide should I read first?
Start with the revenue velocity guide. It shows you how to calculate the four figures that tell you whether pricing, sales follow-up or retention should come first.
Are these legal guides?
No. Where a guide touches consent rules or advertising claims, it points to official sources and recommends you confirm details with a lawyer.